You attract what you Project!
YOU CAN’T CHARGE PREMIUM PRICES WITH A BUDGET-LOOKING BRAND
Why can others that do the same thing as you do charge way more than you and get away with it? Are you always asked to lower your prices or you attract people who are always on the budget.
What is going on?
You need to MAKE your BRAND PREMIUM to start charging PREMIUM!!!
But how?
You need to BRING YOUR BRAND TO A NEW LEVEL:
- ONE:
Give more value. - TWO:
Improve your client’s experience.
Some examples:
- Review your message.
- Improve the client experience in your Website.
- Add unique items to your packages.
- Give your clients bonuses.
- Spend quality time with them and make them feel like royalty.
- IMPROVE your BRAND IDENTITY so it reflects the quality of your services!!!
BRAND IDENTITY:
Your BRAND IDENTITY is the VISUALS that REFLECTS:
- your values,
- your mission,
- your personality,
- your unique way of helping your clients
- the way you make your clients feel (soon important!),
- your voice,
- your energy,
- the experience your clients have with you!
You only have SECONDS to SHOW all of the above!!!
You only have SECONDS to SHOW your BRAND MESSAGE with VISUALS!
You only have SECONDS to SEND a MESSAGE!
That’s why it is so important for your branding not to be accidental, but purposeful and aligned with your BRAND.
Andrea Comuzzi
Andrea Comuzzi is the founder and CEO of Andrea Studios, an online marketing, website and branding design agency, based in NYC. She helps companies build, grow and profit from expanding an overall influencer brand backed by strategy and technology. Some of Andrea's clients: NYU Langone, PCH, Aesthete Medical Wellness & Medspa, Tensegrity Health & Aesthetics between others.
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