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BRANDING | WEBSITES | MARKETING
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Be beautiful. Feel good about it.
Dr Kathryn Alcarez owner of Aesthete Medical Wellness & Medspa that is in Manhattan NY, approached Andrea Studios to build their brand, website, social media and marketing strategy. She was going to open her Passion Project Medspa and she needed a new name, brand identity, Website, print collateral, social media presence, reputation management and online marketing.
The new brand had to show the love of Dr. Alcarez to her patients. That she wants them to be healthy from a medical (heart/body), and mental (mind) perspective which brings harmony to the self (spirit/zen/inner peace).
They faced the challenge of any new business: establishing their brand name and reputation to be recognize as an expert with excellence and professionalism.
We built a brand that reflects Dr. Kathryn Alcarez 14 years of experience and the love for her patients. The brand message is clear: she wants her patients to be healthy from a medical (heart/body) and mental (mind) perspective which brings harmony to the self (spirit/zen/inner peace).
We changed the name 3 times until we got the right one that has a “professional” expert doctor feel, that still evoke high end aesthetics.
The logo combines a lotus symbolizing enlightenment, purity, rebirth, and triumph over obstacles with a face to communicate beauty and aesthetics.
The typography is slender to match the healthier look they are trying to achieve by doing body fat burning and skin tightening.
The color palette and texture is inspired by luxury featuring White Marble, Rose Gold and shades of teal.
PROJECT
social media
video production - ads - lead gen
custom web design & dev
The first impression is everything and a Website is the center of the company’s online presence. They had an outdated Website that was not attracting the attention of potential clients and it was not fully functional. The pages were not loading making the navigation through the pages very difficult. The Menus and links were minimal. There was no booking function or forms to get information from leads and nothing about how to follow them in social media or how reviews about patients which is a very important factor to convert potential clients into patients.
We rebuilt the Website and gave it a fully customized design that follows the branding guidelines. We incorporated Forms in strategic places and Booking system to make it easy for customers to book appointments and leave reviews. We incorporated a Patient Reviews module showcase to support credibility and lastly, we built an Online Consultation System where users can find the best fitting procedures for their cosmetic concerns. First, they select the area/s of concern/s. Then they click on the cosmetic concern. They receive confidential treatment recommendations immediately after completing the Online Consultation, and an email with those recommendations so they can review in the future.
Customers judge a business by what they see in their Websites. In this digital time and age, a poorly designed Website is synonym of distrust. Without the possibility to search for a service, find answers to questions or be able to book an appointment online, it will surely turn customers away.
There was an immediate boost of engagement and converted leads.
email signature
HTML Custom Email Signature Design and setup in Laptop, Cellphone and Patient Management Software.
print collateral
Custom Design and Printing.
