The holiday season is a great time to connect with your customers and show your appreciation. Small businesses can use social media to reach out and spread some holiday cheer.
Get personal with a holiday story:
Share a memory of your favorite holiday tradition, or tell your customers why you started your business in the first place.
Give your customers a behind-the-scenes look at your business:
Share a photo or video of your team hard at work preparing for the holiday rush, or give your followers a peek at what goes into making your products.
Introduce your team:
The holidays are a great time to show off your team and the people who make your small business special. Share photos and stories of your employees and let your customers get to know them.
Offer a discount:
Everyone loves a good deal, so offer a holiday discount or promotion on your social media channels.
Offer some holiday tips or advice:
If you’re a small business that offers services, share some tips on how to make the most of the holidays without going crazy. Or if you sell products, give some advice on what to buy for difficult-to-shop-for people on their list.
Make it all about giving back:
Promote any charitable initiatives you’re doing this holiday season, whether it’s donating a percentage of sales to charity, hosting a food drive, or volunteering your time.
Share some holiday cheer with a customer spotlight:
Feature a loyal customer who always does their holiday shopping with you, or highlight a new customer who you think will love your products.
Wish your customers a happy holidays:
A simple but effective post wishing your customers happy holidays is always appreciated – and it might even inspire them to do some last-minute shopping with you!
Hold a contest:
A contest is a great way to engage with your followers and create some holiday buzz for your small business.
Partner with another business:
Find another small business in your community to partner with for the holidays. Collaborate with them on a holiday social media campaign (e.g., co-sponsor a giveaway, share each other’s posts, etc.). You can promote each other’s products or services, or team up for a holiday event or charity drive.
Get into the holiday spirit with a festive post!
Show off your holiday decorations, share a photo of your team in their ugly Christmas sweaters, or promote a holiday sale or event.
Offer a promotion:
Use social media to promote a holiday sale or offer a discount to customers who mention your post.
Give a sneak peek of what’s to come in the new year:
Use the holidays as an opportunity to tease any new products or services you’ll be launching in the new year.
Repost customer photos:
Encourage your customers to share photos of them using your product or service with a holiday-themed hashtag, then repost some of your favorites on your own account.
Create a holiday-themed graphic:
If you’re not feeling particularly festive, try whipping up a fun graphic featuring your brand colors and logo with some holiday flair.
Sponsor a family in need:
Sponsor a family in need this holiday season by providing them with gifts, food, or other necessities. Promote this initiative on social media to inspire others to do the same.
Give back to employees:
Show your appreciation for your employees by giving them an extra day off, a bonus, or some other perk during the holidays. Be sure to post about it on social media so they can share their appreciation with their followers as well!
Use social media platforms that offer live chat features, such as Facebook Messenger or WhatsApp, to answer customer questions in real-time during the busy holiday season.
Create holiday-themed content:
Write blog posts or create videos with holiday themes that will be relevant to your target audience. For example, if you sell baking supplies, you could share recipes for festive holiday desserts.
Save this page for reference and hopefully these ideas gave you some inspiration for your own holiday posts!
The most important thing is to have fun and connect with your customers – they’ll be sure to appreciate it.🖤