BE YOUR OWN KIND OF BEAUTIFUL!
Dr Heather Evans came to Andrea Studios in need of rebrand. She was going to officially move to a new bigger location and she needed a new brand identity to reflect a new beginning.
The new brand had to stand out from the sea of other Aesthetic Practices to grow and monetize her new Medspa. She was going to open her Passion Project Medspa and she needed a new brand identity, Website, print collateral, social media presence, reputation management and online marketing.
The new brand had to show the love of Dr. Evans to her patients. That she wants them to be healthy from a medical (heart/body), and mental (mind) perspective which brings harmony to the self (spirit/zen/inner peace).
Tensegrity Health & Aesthetics Brand was outdated and was not reflecting their luxury friendly & relaxing atmosphere of their practice. Their Website had an outdated design and didn’t have enough information about the Medspa which wasn’t attracting the attention of visitors.
We built a brand that reflects Dr. Heather Evans. The brand message is clear: she wants her patients to be healthy from a medical (heart/body) and mental (mind) perspective which brings harmony to the self (spirit/zen/inner peace).
We changed the name 3 times until we got the right one that has a “professional” expert doctor feel, that still evoke high end aesthetics.
The logo is a monogram that includes the letters THA which are the initials for brand-identification purposes that means Tensegrity Health & Aesthetics. It has a feminine feel and look but in strong bold letters.
The logo overall has a feminine luxury look featuring a dark blue background with a thin frame and sparkles in Rose Gold and shades of pink
The color palette and texture is inspired by luxury.
The first impression is everything and a Website is the center of the company’s online presence. They had an outdated Website that was not attracting the attention of potential clients and it was not fully functional. The pages were not loading making the navigation through the pages very difficult. The Menus and links were minimal. There was no booking function or forms to get information from leads and nothing about how to follow them in social media or how reviews about patients which is a very important factor to convert potential clients into patients.
We rebuilt the Website and gave it a fully customized design that follows the branding guidelines. We incorporated Forms in strategic places and Booking system to make it easy for customers to book appointments and leave reviews. We incorporated a Patient Reviews module showcase to support credibility.
Customers judge a business by what they see in their Websites. In this digital time and age, a poorly designed Website is synonym of distrust. Without the possibility to search for a service, find answers to questions or be able to book an appointment online, it will surely turn customers away.
There was an immediate boost of engagement and converted leads.
Custom Design and Printing.