Dr. Ritu Saini came to Andrea Studios in need of a new brand. She is a board-certified dermatologist and has a successful dermatology practice, NY Medical Skin Solutions, with offices in Midtown Manhattan and Queens, since 2009.
She was going to open Nouveau Boutique Dermatology with focus in minimally-invasive skin rejuvenation
The new brand had to stand out from other Aesthetic Practices to grow and monetize her new Medspa.
Dr. Ritu Saini, a board-certified dermatologist with specialized training in Mohs micrographic surgery for skin cancer and cosmetic dermatology, was going to open a new side of her practice, focusing in aesthetics services. her new aesthetic practice. Nouveau Boutique Dermatology.
She believes in a holistic approach to rejuvenation- maintaining balance and proportion to help her patients look fresher, more youthful, yet natural.
We built a brand that reflects her Aesthetics side. We incorporated language that brings the aesthetic and beauty connotation.
The logo features the word Nouveau in a script but very legible font.
She wanted a feminine feel and look but in strong bold letters.
The logo overall has a feminine luxury look featuring a dark blue background with a thin frame and sparkles in Rose Gold and shades of pink
The color palette and texture is inspired by luxury.
Custom Design and Printing.